Our History
Stage 1: Evolution (2018 to 2021)
The story of Yeldn began in 2018 with the early launch of its wellness business, which would later evolve into Egypt Vitamins. In 2019,
the founder traveled to the United States to explore market opportunities and returned in early 2020 with a renewed global vision.
Shortly after, the world faced the COVID-19 pandemic, which challenged businesses everywhere. Yet, for Yeldn, it was a moment to adapt, build resilience, and invest in systems that support long-term growth.
During this phase, the company:
Launched its first website and order management process
Developed branded packaging, invoicing, and shipping tools
Introduced original imported brands with full authenticity guarantees
Managed fulfillment via Egypt Post, couriers, and Aramex
Focused heavily on customer service, fast response, and personalized sales support
Operated without ERP systems and reinvested nearly all profit into operations
This phase laid the foundation for Yeldn’s identity as a company that values quality, agility, and customer experience.
Stage 2: Expansion (2021 to mid-2023)
Yeldn entered a new chapter of growth, expanding its presence in new markets and formalizing operations. The company completed official registration in the United States and the United Kingdom, giving it a stronger platform for international trade and trust.
Key highlights of this phase:
Launched new brands and entered wholesale partnerships
Introduced new payment gateways and shipping partnerships
Recruited specialized staff across departments
Opened operations in Saudi Arabia and the UAE
Expanded product lines and began regional marketing efforts
Despite these achievements, this period also came with challenges such as the foreign currency crisis in Egypt. Operational complexity increased, and some service levels were impacted. Still, the company gained valuable experience and new capabilities.
Stage 3: Revamping (mid-2023 to present)
Starting mid-2023, Yeldn entered a phase of restructuring and renewal. The focus shifted toward rebuilding internal systems, improving service, and returning to the company’s original strengths.
Key initiatives during this phase:
Reinvesting in technology, team training, and product quality
Strengthening brand communication and customer experience
Enhancing internal standards and workflow efficiency
Returning to sustainable growth with a sharper identity